2 Weeks Prior to the Master Class—Live Play: Once you register for the session, we’ll set you up to play the simulation against other attendees (participation is voluntary!). In our final session (Session 3), we’ll have a debrief and Q&A about that experience.
This is a basic webinar for new users, but could be a refresher for current users! This tour will be conducted by our Marketing Simulations Customer Relationship Manager, Laura Chappell. She’ll take a little more time to go into the decisions, what goes into those decisions, as well as review of our resources that go with CountryManager.
Interpretive Staff and Prof. Ann Root will take a deeper look into the simulation, specifically about how to use parts of the simulation to encourage thinking about business topics. We plan on exploring some of the specific reports and analyses in the sim, but also to hear from Prof. Root about how she uses the experience to deepen her students understanding of business concepts. Finally, Prof. Root will talk about integrating the simulation into your curriculum.
This will be a debrief of the games that participants played prior to attending the Master Class! Our staff, along with our Prof. Root, will walk through the results, and host a Q&A from attendees about their experience. This is a great opportunity for you to experience the simulation from the student perspective. Don’t miss it!
Our speakers are chosen for their passion and expertise in using our marketing simulations in their classes!
Received a Doctor of Philosophy in Marketing and an MBA from the University of Michigan and holds a B.S. in Political Economy from the University of California at Berkeley. She has taught at the University of Michigan and Notre Dame prior to becoming a permanent faculty member here at FAU. Her work experience and consulting includes: Federated Department Stores, Formosa Plastics, General Motors, Ford, Chrysler, Procter & Gamble, Ernest & Julio Gallo, Scott Paper and Samsonite Corp.