Interpretive Business Simulations

As always, thanks for the great support! It’s always great working with everyone at Interpretive!

Chad Depperschmidt-Oklahoma State University

By using Airline simulation, my students get hands-on experience of making exact strategic decisions they have to make as executives of real-world companies. To win the game they become critical thinkers, not just college students majoring in business. The simulation also provides students a tactful way to fill the gaps of theory and practical experience. Students are given a real-life environment in which they may practice what they learn in the business classes and advance their analytical, planning and evaluating skills.

Wei He - Purdue University - Northwest

Airline simulation not only tests critical thinking skills but offers my students team building in a simulated environment that transitions very well into their current or future career positions. Airline simulation allows my students to learn and respect cross functional business disciplines that are part of a university’s business curriculum, such as accounting, marketing, operations and strategic management.

George Gannage - Embry-Riddle Aeronautical University

We have used HRManagement for a number of years now, and we are consistently impressed with both the depth of the simulation as well as the support received. The simulation provides our students with realistic decisions to be made, and, importantly, helps students understand the consequences of their decisions. It is difficult to get the balance right – too simple, and the simulation becomes boring; too complex, and the learning points are lost. This simulation strikes the right balance to make it fun, challenging, rewarding and useful. In addition, we receive wonderful, prompt support from everyone at Interpretive. They listen to our needs, and help both Faculty and students quickly and with a minimum of fuss – exactly what we are looking for.

Perry Atwal - University of British Columbia

Many of my student commented about not having an opportunity to do a budget on their jobs and others shied away from anything that had to do with numbers. But at the end of the course, students commented that they had a better grasps to budgets and were confident that they can develop, monitor etc. budgets.

Anthony Benjamin - Indiana Wesleyan University

Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. I have found business simulation games to be an excellent way to put knowledge to active use in my online classes, especially as online classes do not allow for face-to-face interaction as a classroom situation does.

John Kaegi - Southern Oregon University

I have used PharmaSim in MBA classes for several years and found it a great method for enhanced and enriched learning. This is the first time using it with Undergrads and it turned out so well that I regret not using it sooner.

Kevin Upton - Indiana University at South Bend

Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions.

Bill Dillon - Southern Methodist University

I used the Country Manager simulation last semester for the first time to teach a senior level International Marketing class. As teachers we tend to teach our students in a linear way, perhaps due to the fact that chapters in traditional text books are divided up by topic. One week we teach distribution, the next we teach cultural differences, the next pricing, etc. Using the simulation as the basis for the whole class enabled the students to get an understanding of how all the different variables interact and how important interdependent decision making becomes in the complex world of International marketing. It was a great experience for all concerned and I will be using it again next semester.

Mike Gold - Montana State University

The most important part of a simulation is experiencing the outcomes of decisions that they would not otherwise experience without the simulation. Good or bad, students gain an understanding of the consequences of their decisions and are empowered by the results they generate. Even if the aftermath of a given round is not particularly successful, it provides an engaging and often riveting opportunity to diagnose what went wrong and correct these errors. This would not be possible without living through the highs and lows of consecutive rounds of decision making using Country Manager. The simulation brings the material to life, makes my students excited to learn and apply their knowledge in this highly realistic industry environment.

Debbie DeLong - Chatham University

The depth and the realism of the Country Manager simulation obliges them to collaborate continually, to integrate and discuss their marketing knowledge and perceptions, and to learn to have confidence in students from other cultures. They are at times very surprised to learn that different cultures think very differently about markets and marketing decisions. They would not have had such an opportunity to personally grow in a simple case analysis or term project.

Nancy Haskell- Universite Laval

Your team has the best customer service that I've ever seen for an academic product!

Jason MacDonald - Boise State University

I have used the MarketShare simulation for the past four years with over 200 students per year. The simulation fits perfectly into university and college of business engagement goals of providing activities that are student-centered approaches to learning that build on classroom lectures and materials to further develop professional and personal skills through application.

Roberta Schultz - University of Arizona

Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.

Grace Zimmerman - Brandeis University

I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.

James R. Stock - University of South Florida