When integrating a business simulation into your curriculum, it’s important to think of it not as a mere classroom activity, but as an immersive story—a dynamic experience where students take on real-world challenges and learn through decision-making. Our simulations are designed to do just that, providing students with the unique opportunity to step into the roles of business leaders and make decisions that shape outcomes.
One of the most impactful ways to maximize the benefits of a simulation is to frame it as a journey rather than just another assignment. Encourage students to view the simulation as a hands-on chance to run a business, where their choices directly affect outcomes. By treating the experience as a serious endeavor—as though it were their money, their reputation, and their career on the line—students are far more likely to engage deeply with the material.
Interpretive Simulations offers a variety of role-based experiences. Whether students are placed in the Marketing Department, act as part of the Management Team, or take on the role of a Manager, these simulations require them to think critically and strategically. This immersive approach helps students not only understand but also internalize the complexities of running a business.
The framing of the simulation at the outset is critical. As an instructor, you should emphasize the importance of preparation, encouraging students to thoroughly read and analyze the case. This initial investment in understanding the scenario sets the foundation for meaningful participation throughout the semester-long simulation. Remind students that their role in the simulation mirrors real-world stakes and provides a safe space to experiment, reflect, and learn from the outcomes of their decisions.
Another key aspect of Interpretive Simulations is the extended duration, typically lasting an entire term. This time frame allows students to not only make decisions but also reflect on their choices, analyze results, and adapt their strategies. This reflective process is invaluable in helping them develop critical thinking skills and a deeper understanding of business dynamics. But our simulations can also be done in shorter time frames. Many classes start the simulation mid-way through the term, and some even run the simulation over a couple of weeks, all with success. In some special cases, our simulations have been used over the course of several days. The days are wholly devoted to the simulation experience and require a lot of preparation, but it can be an intense, valuable experience for students.
Instructors play a pivotal role in fostering student engagement. By setting the stage for the simulation as a compelling story and encouraging students to take ownership of their roles, you’ll help them get the most out of the experience. Through the thoughtfully designed simulations from Interpretive Simulations, your students will gain practical, hands-on knowledge that will resonate far beyond the classroom.
Author: Tim Sams
Director of Marketing for Interpretive Simulations.
