Tim Sams: Peter, can you introduce yourself?
TS: What is the Entrepreneur simulation?
PZ: Entrepreneur is a retail management simulation that lets students experience running a clothing store over multiple quarters. They take over an existing store and make key business decisions on inventory, marketing, HR, and more.
A unique feature of Entrepreneur is its direct competition—students in the same class compete against each other, making strategic decisions that impact their performance. Additionally, the simulation includes special decision scenarios, which challenge students to think like real business owners. Ultimately, Entrepreneur is a hands-on learning experience where students apply business concepts in a dynamic, real-world setting.
TS: What types of classes use Entrepreneur?
PZ: It’s commonly used in small business management and entrepreneurship courses at the undergraduate level. However, some graduate programs use it in creative ways, especially for students without a business background who need to develop entrepreneurial skills.
TS: What are some of the commonalities among instructors who use Entrepreneur?
PZ: These professors are passionate about experiential learning. They want their students to go beyond textbooks and slide decks and really engage with business concepts. They love watching students struggle with real-world challenges and ultimately succeed through hands-on experience.
TS: What’s the most innovative way you’ve seen Entrepreneur used?
PZ: One of my favorite examples is a community pharmacy management course. The simulation was used to teach pharmacy students—who had no formal business background—about financial literacy, inventory management, and running a small business. Since these students were going to manage their own pharmacies, Entrepreneur provided a realistic, engaging way to learn essential business principles.
TS: You recently did a webinar on Entrepreneur. What were the key takeaways for instructors?
PZ: I wanted instructors to walk away feeling inspired—to see the potential of Entrepreneur in their classrooms. The simulation allows students to experience what it’s like to run a business, make strategic decisions, and compete with their peers.
The second takeaway was that Interpretive Simulations is more than just a software provider—we’re an educational partner. We offer best-in-class support and ensure that both instructors and students get the most out of their experience.
PZ: That covers it! Entrepreneur is a fantastic way to bring business education to life, and I hope more instructors explore how it can benefit their students.
