MARKETING STRATEGY SIMULATION

StratSimMarketing

StratSimMarketing is a dynamic marketing strategy simulation designed for a competitive, hands-on learning experience. Students engage in real-time decision-making scenarios, fostering a deep understanding of strategic planning, competitive analysis, and resource allocation.
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Join our growing community! StratSimMarketing has been trusted for over a decade by 220+ schools of all types to bring real-world experience into the classroom.

MARKETING STRATEGY SIMULATION

What is StratSimMarketing?

StratSimMarketing is a cutting-edge marketing strategy simulation based on the automobile industry, designed to offer a rich, dynamic learning experience for students. The focus on practical implementation of strategic marketing principles sets it apart, allowing students to develop a market-oriented perspective while understanding the intricacies of a complex industry.
StratSimMarketing encourages learners to apply and test their theoretical knowledge in a risk-free yet competitive environment. It enables them to analyze competitors, understand customer needs, and make strategic decisions regarding product development and resource allocation.
Our marketing strategy simulation promises an engaging and insightful pedagogical tool for any business instructor aiming to enhance students’ grasp of marketing strategy.

WHY IS StratSimMarketing THE RIGHT MARKETING strategy SIMULATION FOR MY STUDENTS?

StratSimMarketing is designed with the following learning goals:

Planning & Analysis

Identify strategic options. Write a strategic plan. Monitor implementation of plan. Analyze competitive performance.

Marketing Environment

Distinguish internal / external factors. Define and use SWOT analysis. Define and use PESTEL analysis. Identify market opportunities. Respond to a changing environment.

Marketing Research

Define marketing research. Identify tools for conducting research. Use tools to measure customer value.

Marketing Mix

Set price and dealer discounts. Identify ways of informing customer. Estimate impact of marketing decisions. Manage distribution of products.

Finance and Operations

Forecast production requirements. Manage plant capacity growth. Project and fund capital needs. Evaluate investment options. Analyze financial performance.

Teamwork

Allocate responsibilities fairly. Complete assigned tasks on time. Communicate problems and plans. Collaborate with other team members.

Experiential Learning

Test ideas in a low-risk environment. Respond to and discuss unexpected events. Retain information through hands-on experience. Relate sim topics to real-world scenarios.

Creative Thinking

Handle uncertainty and ambiguity. Develop new approaches when conditions change. Determine product/company branding and design.

CLASSES

Marketing Strategy
Marketing Management

DIFFICULTY LEVEL

Advanced

AUTHORS

Thomas Kinnear, Stuart James,
Michael Deighan

FIRST-TIME INSTRUCTORS

At Interpretive, we ensure your journey with our Marketing Strategy simulation is smooth and supported. We’re dedicated to delivering outstanding customer service, evident in the high praise our seasoned customer support team regularly receives. Here’s what our commitment to your satisfaction entails:

  • A dedicated Customer Relationship Manager who will be your go-to person for any support-related questions or concerns.
  • A team of customer support staff who are always ready to help you and your students.
  • We promise to respond to any support request or question within 24 hours during the business week, so you can be assured that your needs will be met promptly.

First-time instructor planning a class using our marketing management simulation, PharmaSim.
Short Demo Video of StratSimMarketing, Marketing Strategy Simulation

Request your demo access to learn more about our marketing strategy simulation.

ASSESSMENT TOOLS

The Marketing Strategy simulation, StratSimMarketing, combined with the quizzes and assignments give you the tools to assess your students’ understanding of the concepts of strategic marketing. The following grading rubric works best to provide a thorough assessment of your students’ knowledge and understanding.
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Simulation Results0%
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ASSIGNMENTS MODULE

Experience the convenience of fully online simulation assignments with StratSimMarketing, our marketing strategy simulation! With our innovative Assignments Module, there’s no need for PDFs or downloads. Assignments are easily accessed and completed through a user-friendly online interface. Plus, some tasks can be auto-graded, saving valuable time for instructors. Getting started is simple – we provide a comprehensive guide and video tutorial to familiarize you with the interface. Alternatively, you can explore it on your own after login. For further details, feel free to contact us!

Bundle Ebooks with StratSimMarketing simulation

With Wessex Press, we have bundling opportunities which bring the best materials for teaching Marketing Strategy together into one package. Two eBooks by Noel Capon from Columbia University are currently available to be bundled with the StratSimMarketing simulation:
The even-start scenario has teams starting from the same position, presents a number of market opportunities, and allows flexibility in the number of teams per industry.
The unique-start scenario consists of five firms, each with a unique identity, and provides the opportunity for more complex analysis at the start of the simulation.
3+3 scenario divides firms into three value-oriented high-volume producers and three high-end low-volume manufacturers (other team configurations are possible as well).

Got questions? Find answers!

Which classes is this simulation suitable for?

StratSimMarketing proves highly effective in Marketing Strategy and Business Strategy classes. It’s well-suited for graduate-level courses, yet adaptable for advanced undergraduate levels.

What is the ideal team size for the simulation?

 For optimal collaboration and decision-making experience, we suggest forming teams of 3-4 students. Larger groups can struggle with decision-making, while teams of 2 may lack the diversity of opinion, fostering the healthy disagreement crucial for robust strategic planning.

How long does the simulation last?

The simulation spans a minimum of six periods and a maximum of ten periods, with each period representing a business year. Students should anticipate spending between two to two and a half hours per period for decision-making.

How do I find out more?

Sign up for Demo Access. This gives you access to Sample Course Sites, Resources, and even a look at completed games. For a comprehensive understanding, schedule a call with our staff to guide you through the simulation.

Schedule a call with us to ask any other questions you might have!

Discover why instructors choose StratSimMarketing as their preferred
Marketing Strategy Simulation!

  • I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.

    James R. Stock - University of South Florida

  • I find StratSim provides an excellent amount of realism and really pushes students to integrate what they know about various functional areas. Interpretive provides exceptional service and support for Instructors and Students alike.

    Michele Yoder, York college of Pennsylvania

  • I have been using StratSimMarketing for years. The peer-to-peer competition is engaging and the decisions students need to make are relevant to help them understand not only marketing, but also the value of research, operations and finance. I also appreciate the flexibility in turning some options on or off, and the responsive support team.

    Nathalie Dens, James Madison University

  • With the simulation students start to understand how system works, instead of looking at each discipline in isolation. They realize the importance of environmental scanning and understanding what competition, government, and nature will do and how this will influence their business. Finally, the simulation points out to students that success does not happen overnight. They have to work hard and be persistent in their efforts in order to achieve their goals.

    Srdan Zdravkovic - Bryant University

  • Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.

    Grace Zimmerman - Brandeis University

  • Students love the competition and the simulation allows them to engage with other students in a realistic scenario. A textbook looks at marketing topics individually, the simulation provides an opportunity for students to integrate the information from the chapters into a consistent strategy.

    Steven Cox, Queens University of Charlotte

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