Harlan E. Spotts is a Professor of Marketing at the Western New England University. His areas of expertise include marketing management, marketing communications, and consumer behavior. He teaches marketing management and strategy courses in both the undergraduate and graduate business programs.
Harlan Spotts
Dr. Spotts has published his research in the Journal of Marketing, Journal of Advertising Research, European Journal of Marketing, International Journal of Advertising, Journal of Marketing Education, Journal of the International Academy for Case Studies, Journal of Business and Applied Management, the Journal of Marketing Education, The American International College Journal of Business, the Journal of Management Education, andCASE: International Journal of Education Advancement. Dr. Spotts received his Ph.D. and M.B.A. from the University of Massachusetts and his B.S. degree in Business Administration from the College of New Jersey.