Overview: We explored StratSimMarketing and StratSimManagement, noting that while the core simulation is the same, StratSimMarketing includes all marketing research tools by default. StratSimManagement features an international module and focuses more on management and operations, with marketing tools available as options.
Logistics and New 3+3 Scenario: The webinar covered the logistics of setting up your course, including schedule samples, incidents (mini-cases), scenario options, and results. We introduced our new 3+3 scenario, which splits six firms into two groups: three value-oriented high-volume and three high-end low-volume manufacturers (other team configurations are possible as well). Each firm has a home region with an established dealer network, a secondary region where they are a minor player, and a third region with no presence. This setup enhances strategic complexity, focusing on distribution and regional strategies, with a bigger emphasis on AEVs.
Sim Interface and Decisions: We provided an overview of the simulation interface and walked through the decisions students make during the simulation. We also covered market reports, analysis tools, product development, and strategic positioning.
Review the Webinar: For a full demo and detailed information on StratSim, please review our webinar recording above.
