Tuesday, July 21, 2020
Register for MarketShare Master ClassBack to Main Master Class page2 Weeks Prior to the Master Class—Live Play: Once you register for the session, we’ll set you up to play the simulation against other attendees (participation is voluntary!). In our final session (Session 3), we’ll have a debrief and Q&A about that experience.
This is a basic webinar for new users, but could be a refresher for current users! This tour will be conducted by our Marketing Simulations Customer Relationship Manager, Laura Chappell. She’ll take a little more time to go into the decisions, what goes into those decisions, as well as review of our resources that go with MarketShare.
Interpretive Staff and Prof. Michael Levin will take a deeper look into the simulation, specifically about how to use parts of the simulation to encourage thinking about business topics. We plan on exploring some of the specific reports and analyses in the sim, but also to hear from Prof. Levin about how he uses the experience to deepen his students understanding of business concepts. Finally, Prof. Levin will talk about integrating the simulation into your curriculum.
This will be a debrief of the games that participants played prior to attending the Master Class! Our staff, along with our Prof. Levin, will walk through the results, and host a Q&A from attendees about their experience. This is a great opportunity for you to experience the simulation from the student perspective. Don’t miss it!
Our speakers are chosen for their passion and expertise in using our marketing simulations in their classes!
Michael A. Levin, Ph.D., serves as Associate Professor of Marketing at Otterbein University in Westerville, OH. His research focuses on marketing strategy, public policy, and antitrust. He has published in several journals including Journal of Business Research, International Journal of Retail and Distribution Management, and the Journal of Personal Selling and Sales Management, and Marketing Management Journal and has presented at several management and marketing conferences.