Whether you’ve been using one of our Marketing Simulations for many years or are a new user (even with no experience), our Master Class has something to offer you! This is a completely VIRTUAL event, no travel necessary.
We’ve invited faculty, all of whom are seasoned users of our simulations, to come and share the insights they’ve gained over the years about incorporating our simulation into their classes. Our staff will be covering many aspects of the simulation that instructors typically have to learn on their own.
Come and learn how you can use our simulations even better in your classes, taking advantage of all of our resources and learning from those who have deep experience.
This event will include not only presentations and discussions, but you’ll also have a chance to play the sim against your peers and discuss the outcomes afterwards.
Our goal is for you to return back to your class with fresh ideas about using our marketing simulations!
Special Guests
Our speakers are chosen for their passion and expertise in using our marketing simulations in their classes!
Ann Root
Marketing Professor at Florida Atlantic University
John Kaegi
Marketing Instructor at Southern Oregon University
Michael Levin
Associate Professor of Marketing at Otterbein University
Alex Milovic
Assistant Professor of Practice - Marketing at Marquette UniversityAgenda at a Glance
This event will contain two key elements:
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- Demonstrations and lectures by our staff and guest speakers. Our guest speakers were chosen for their long term and effective use of our simulations.
- Live game play of our Marketing simulations guided by our team. Come experience the simulation as your students experience it!
Below each simulation, click Learn More for a more detailed agenda and where you can register for the webinar for that simulation!
Monday, July 20
Intro to Marketing Simulation
On Monday we will cover NewShoes, starting with a basic overview session, then move on to a deep dive session with our guest speaker, Alex Milovic. He will share his experience with the simulation in his Intro to Marketing class.
Tuesday, July 21
Marketing Principles simulation
On Tuesday, we will cover MarketShare, starting with a basic overview session, then move on to a deep dive session with our guest speaker, Michael Levin. He will share his experience with the simulation in his Marketing class.
Wednesday, July 22
Marketing Management Simulation
On Wednesday, we will cover PharmaSim, starting with a basic overview session, then move on to a deep dive session with our guest speaker, John Kaegi. He will share his experience with the simulation in his class.
Thursday, July 23
International Marketing Simulation
On Thursday, we cover CountryManager, starting with a basic overview session, then move on to a deep dive session with our guest speaker, Ann Root. She will share her experience with the simulation in her Int. Marketing class.
Your Hosts
Clayton has been with Interpretive for over 20 years and shares your goal of creating tomorrow’s business leaders. He has tasked the company with a mission of providing the best possible learning experience through business simulations.
Clayton Shumate
President
Laura has been with Interpretive since 2011. In college, she used two of our simulations, BizCafe and MarketShare in her classes. In her spare time, Laura enjoys spending time with her husband and dog, traveling and crafting!
Laura Arnold
Customer Relationship Manager
Adele is the Manager of Business Development and has been with Interpretive since 2012. She works collaboratively with the Support team to help our current customers better understand their product needs.
Adele Anderson
Manager of Bus. Development
Tim has been with Interpretive since 2010. Prior to this, he worked in publishing, and 7 years as a carpenter/builder. In his spare time he writes, hikes, and photographs, and spends as much time with his kids and his motorcycle as possible.