Bring Experiential Learning into Your
International Marketing Classroom
Whether you teach introductory or advanced international marketing courses, CountryManager allows your students to practice the concepts they are learning in your classroom while developing strategic decision-making and problem-solving skills in a global context.
With CountryManager, students learn to manage market entry, product strategy, and marketing efforts across multiple countries. They apply international marketing strategies in a realistic setting, gaining a deep understanding of how their decisions impact brand success and market growth.