Bring Experiential Learning into Your

International Marketing Classroom

Whether you teach introductory or advanced international marketing courses, CountryManager allows your students to practice the concepts they are learning in your classroom while developing strategic decision-making and problem-solving skills in a global context.
With CountryManager, students learn to manage market entry, product strategy, and marketing efforts across multiple countries. They apply international marketing strategies in a realistic setting, gaining a deep understanding of how their decisions impact brand success and market growth.

Join our CountryManager simulation webinar and discover:

  • Introduction to the Simulation: Learn how CountryManager places students in the role of a manager for Allstar Brands, where they make strategic decisions about market entry, product management, and marketing across multiple countries.
  • Reports and Decisions: Explore the types of reports and key decisions students will handle, including market entry strategies, pricing, and resource allocation.
  • Results and Weighted Score: Understand how students’ performance is evaluated.
  • Recent Updates and New Incidents: Get a brief overview of upcoming updates, including updated country data, a focus on environmental sustainability, and the option to explore the Venezuelan market as an emerging opportunity.

We’ll also demo CountryManager’s user-friendly interface and provide time for Q&A, so you can get all your questions answered.
You’ll leave understanding how CountryManager brings international marketing concepts to life by placing students in a realistic simulation that develops key skills like critical thinking, strategic planning, and global market analysis. Discover ideas for integrating CountryManager into your curriculum at our webinar.
We look forward to seeing you there!
Your Host: Peter Zinman, Manager of Business Development

CountryManager Simulation Webinar

Friday, August 30th at 3 pm ET. This is a free event.