Join us on Thursday, April 10th at 3 pm ET for a live webinar hosted by Peter Zinman, Manager of Business Development, where we will walk you through CountryManager, a simulation designed to teach students the fundamentals of international marketing, and its integrated eBook, Foreign Market Entry & Growth!
Whether you teach introductory or advanced international marketing courses, CountryManager allows your students to practice the concepts they are learning in your classroom while developing strategic decision-making and problem-solving skills in a global context.
With CountryManager, students learn to manage market entry, product strategy, and marketing efforts across multiple countries. They apply international marketing strategies in a realistic setting, gaining a deep understanding of how their decisions impact brand success and market growth.
The Foreign Market Entry & Growth eBook reinforces key concepts from the simulation and course. Chapters correspond to the decisions students make in the simulation, allowing for structured integration of theory and application.
Join our CountryManager simulation webinar and discover:
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What is CountryManager & eBook Bundle? A complete learning solution combining the simulation, a cohesive case study, and supporting textbook content designed for International Marketing courses.
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The Case in Brief: Students manage the Latin American or Asia market entry and growth strategy for Allstar Brands. They evaluate opportunities, design entry plans, and manage the marketing mix in each country.
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Reports and Decisions: Explore the types of reports and key decisions students will handle, including market entry strategies, pricing, and resource allocation.
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eBook Chapter Integration: The eBook includes chapters on cultural adaptation, segmentation, product planning, brand management, and entry strategies—aligned with simulation decision areas.
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Results and Weighted Score: Understand how students’ performance is evaluated.
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Recent Updates: The new Latin America scenario includes updated market data, added sustainability elements such as low-carbon energy decisions, and new dashboard messages covering region-specific developments. Venezuela may become available mid-simulation if selected.
We’ll also demo CountryManager’s user-friendly interface and provide time for Q&A, so you can get all your questions answered.
You’ll leave with an understanding of how CountryManager and the eBook bundle provide an end-to-end solution for teaching International Marketing.
We look forward to seeing you there!
Your Host: Peter Zinman, Manager of Business Development
CountryManager Simulation Webinar
Thursday, April 10th at 3 pm ET. This is a free event.